Job Title: Communications Director
Reports to: Executive Director
The Communications Director is a senior leader of the CORE administration comprised of the Executive Director, Institutional Development Director, the Financial Director, and Support Staff. This position will work with Appalshop’s Program Directors, CORE, and others, as necessary, to manage the day to day requirements of the communications department with regards to Appalshop, its projects and products. The Director will promote Appalshop, and its products, across available media. The position requires extensive media relations experience, excellent writing and editing skills, and new media expertise. Successful applicants will bring strong communications experience and knowledge and a commitment to central Appalachia
Detailed Duties and Responsibilities
Achieve frequent, timely and positive media coverage across all available media.
Author reports, press releases and other forms of communication to relevant parties.
Represent Appalshop at local, regional and national events and to other groups—including outside media.
Identify opportunities for both paid and earned media.
Develop and maintain good relationships with all media.
Writing, Editing and Producing Content
Oversee the production and management of publications including online content from ongoing programming and media production (writing, audio, video, new media).
Work with Appalshop staff to develop social media materials and campaigns based around current content cycle.
Execute weekly social media plan and report on results to Executive Director.
Edit materials produced by staff on complex topics to ensure the materials can be easily read and understood by media, policymakers and advocates.
Oversee the publication of original content to Appalshop.org.
Develop an annual communications plan in conjunction with the Executive Director. This should detail the year’s activity to meet agreed company objectives.
Oversee the maintenance of static content across website.
Maintain WordPress, backends and plugins as necessary. Coordinate website maintenance as needed.
Field phone calls, reply to emails, and provide technical support to online customers and users of Appalshop.org.
Deliver all activity within the agreed budget.
These are illustrative duties and the post holder will be expected to become involved in a range of other duties as reasonably required by the Executive Director.
Candidates should submit: 1) a cover letter of up to 1,200 words explaining relevant education and experience, the candidate’s interest in the fields of communications, reasons for wanting to work at Appalshop, and the candidate’s personal history with non-profit work; 2) a resume or cv of no more than two pages.
If the candidate possesses technical or graphic design skills, please include a portfolio displaying a fair representation of the work.
The candidate should submit a writing sample of up to 1,000 words answering the question “Why is green your favorite color, and what makes it better than the rest?”
Email resumes to [email protected]
About Appalshop, Inc.
Appalshop’s mission is to enlist the power of education, media, theater, music, and other arts:
to document, disseminate, and revitalize the lasting traditions and contemporary creativity of Appalachia;
to tell stories the commercial cultural industries don’t tell, challenging stereotypes with Appalachian voices and visions;
to support communities’ efforts to achieve justice and equity and solve their own problems in their own ways;
to celebrate cultural diversity as a positive social value;
and to participate in regional, national, and global dialogue toward these ends.
It is preferred, but not required, that applicants have at least two years of college experience, a Bachelor’s Degree or higher. Preferably, applicants should have at least 2+ years of experience in communications, arts, or other related fields. Applicants who are alumni of Appalshop or are from central Appalachia are encouraged to apply.
The applicant should be a proficient writer, and applicants with graphic and technical skills are encouraged to apply.
Benefits Salary and Hiring Practices
The Communications Director is a salaried position with full benefits. Appalshop is an equal opportunity employer, and its employment policies and practices are applicable to all employees without regard to race, age, sex, color, sexual orientation, creed, disability or national origin.
This position is full-time and offers a salary of $32,000-35,000.